Overview
This 3D visualization and augmented reality software company helps brands and retailers show their products in 3D. Its product evolves quickly, and a lean customer-facing team has to explain every new capability confidently.
With a small team, every person who falls behind on the product shows up directly in customer conversations.
Challenge: The product moved faster than the team
Releases outpaced enablement
New features shipped regularly, but sales and customer success learned about them unevenly, and positioning drifted.
No way to confirm understanding
Release notes went out, but nobody could tell who had actually absorbed the change and could explain it to a customer.
Onboarding couldn’t keep up
Every new hire had to learn a technical product that kept changing underneath them.
Solution: Readiness that updates with the product
Product knowledge as a living catalog
Each release became a product update in RampRight, flowing into the pathways of the teams that sell and support it.
Knowledge checks per team
Customer-facing teams got checks on what each release meant for them, so leaders could see who was ready to talk about it.
One place for new hires and veterans
New hires ramped on the current product, while existing staff stayed current as it changed.
The result
Every release now arrives with a clear picture of who is ready to talk about it, and the team keeps pace with a product that never stops moving.